Memmola oil is born in this land

The history of the city is intertwined with the olive tree, which in this land has very ancient traditions and roots, so much so that in the first half of the 14th century Prince Philip of Anjou granted the inhabitants "the olive tree" as a coat of arms. Later, in the mid-15th century a miraculous event, known as the prodigy of the Madonna della Fontana, patron saint of the city, was the re-greening of the olive trees when "after a very cold season and a continuous month of severe frost, the snow, which had dried up and destroyed all the olive trees leaving only the trunk, began to melt and the trees returned with all their branches and foliage as if there had never been frost or snow".